Google Tag Manager for WordPress
Description
Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets
using an intuitive web UI. To learn more about this tool, visit the official website.
This plugin places the GTM container code snippets onto your wordpress website so that you do not need to add this manually.
Multiple containers are also supported!


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FAQ
How can I …
Tutorials for various Google Tag Manager settings and implementation are available on my website:
https://gtm4wp.com/how-to-articles/PayPal / 3rd party payment gateway transactions in WooCommerce are not being tracked in Google Analytics
PayPal and some other 3rd party payment gateways do not redirect users back to your website upon successful transaction by default.
It offers the route back for your customer but it can happen that users close the browser before arriving at your thankyou page
(aka. order received page). This means that neither Google Analytics tags or any other tags have the chance to fire.Enable auto-return in your payment gateway settings. This will instruct them to show a quick info page after payment
and redirect the user back to your site. This will improve the accuracy and frequency of tracked transactions.Why isn’t there an option to blacklist tag/variable classes
Although Google recommends to blacklist tags and variables using classes, people struggle to know
which tags/variables gets affected. Therefore I opted for individual tags and variables rather than classes
on the blacklist tabs.Regarding variables; ensure they are not part of any critical tags as blacklisting such variables will render said tags useless.
How can I track scroll events in Google Tag Manager?
Google Tag Manager supports basic scroll depth tracking based on percentage or pixels natively. This plugin adds
additional scroll tracking events, more focused on capturing the users’ intent and/or engagement.There are five dataLayer events you can use in your rule definitions:
- gtm4wp.reading.articleLoaded: the content has been loaded
- gtm4wp.reading.startReading: the visitor started to scroll. The
timeToScrolldataLayer variable stores duration since the article loaded (in seconds) - gtm4wp.reading.contentBottom: the visitor reached the end of the content (not the page!).
timeToScrolldataLayer variable updated - gtm4wp.reading.pagebottom: the visitor reached the end of the page.
timeToScrolldataLayer variable updated - gtm4wp.reading.readerType: based on time spent since article loaded we determine whether the user is a ‘scanner’ or ‘reader’ and store this in the
readerTypedataLayer variable
Example use cases: using these events as triggers, you can fire Google Universal Analytics and/or Google Ads remarketing/conversion tags
to report micro conversions and/or to serve ads only to visitors who spend more time reading your content.Can I exclude certain user roles from being tracked?
This is easily managed through GTM itself. If you want to exclude logged in users or users with certain user roles,
use the corresponding dataLayer variable (visitorType) and an exclude filter in Google Tag Manager.How to exclude admin users from being tracked
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